The Dear ME campaign sought a refreshed brand identity to reconnect with its audience and bring new energy to the campaign. For this project, I designed social media profile images, a flyer, and a rack card, creating a visual tone centered on individuals finding inner strength through sharing their personal stories about quitting tobacco.

Drawing inspiration from New Hampshire’s natural beauty and adventurous spirit, I incorporated these elements throughout the materials to create a relatable, uplifting visual narrative that feels authentic to the campaign and its audience.