Designing the identity for the Mountains and Plains Environmental Justice Grants Hub presented an exciting opportunity to create a brand that could stand confidently alongside multiple partner organizations. Because the Hub’s logo would appear alongside several circular partner marks, I developed a horizontal, linear logo to create distinction while maintaining a cohesive overall presence. Geometric elements in the typography—particularly the contrast between sharp angles and rounded forms—help tie the mark together and give the identity a modern, structured feel.

I expanded the logo into a flexible visual system through a comprehensive branding guide. The flyer, social media graphics, and website demonstrate how the identity can adapt across digital and print materials, creating a cohesive presence across the Hub’s communications.