Today is For Me

Designed as a provider resource for sharing critical health information with new and expecting mothers, this booklet balances educational content with approachable, engaging visuals. Photography featuring happy, healthy women helps create a welcoming tone while maintaining credibility for a medical audience. A strong grid structure brings consistency and organization to each page, making the information easy to navigate and digest.

To build recognition across related resources, I incorporated the existing branding from the Today is For Me campaign and Provider Resource guide, while expanding the color palette with additional soothing tones. The compact, pocket-sized format was designed with busy mothers in mind, making the information easy to reference and read on the go.

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NH PSEC